by Michael Toedt | Aug 24, 2023 | Blog
With the traditional hotel budget season now underway, it is time to make your investment decisions for 2024. But which tools will you be using to help you make those all-important choices? Perhaps an Online Reputation Management (ORM) tool such as Revinate or...
by Michael Toedt | Jun 14, 2023 | Blog
In today’s digitized age, Big Data means Big Money. This is why the stock market values of Online Travel Agents (OTAs) are many times that of even the biggest hotel group, even though none of them owns a single hotel. To give an example, the parent company of...
by Michael Toedt | Apr 5, 2023 | Blog
In today’s digital world, Big Data = Big Business. And, for hotels, the lack of Big Data is the number one reason why they are losing so much business – and so much revenue as a consequence – to Online Travel Agents (OTAs). It is a sad fact that in terms of...
by Michael Toedt | Mar 22, 2023 | Blog
The roots of the Property Management System (PMS) stretch all the way back to 1947, when Westin introduced the very first reservation system, Hoteltype. In 1958, this was followed by Sheraton’s Reservation: the first automated booking system, inspired by developments...
by Michael Toedt | Dec 12, 2022 | Blog
Why you need to look before you leap Munich, December 2022 – It pains us to say it (again!), but when it comes to digital transformation, the hotel sector lags behind in a number of respects. Nonetheless, many hotel groups are now embracing the concept of...
by Michael Toedt | Oct 19, 2022 | Blog
München, Oktober 2022 – Personalisierung ist unumgänglich. Und das besonders im Gastgewerbe. Laut McKinsey & Company können Marken, die individualisierte Marketingmaßnahmen, wie personalisierte E-Mails einsetzen, im Allgemeinen mit einer Umsatzsteigerung von...
