Is your hotel using its website to its full potential?

The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential. The reason for this is simple, the possibilities are unknown, or the wrong models are used. Unlike other industries,...

Wie Sie die Hotel-Webseite zum Top-Vertriebskanal machen

Die Hotel-Webseite ist das zentrale Element des Hotelmarketings. Sie ist Prestigeobjekt und Vertriebskanal zugleich und ein Relaunch immer ein großes, langfristiges und teures Projekt. Und doch wird ein beträchtlicher Teil des vorhandenen Potenzials nicht genutzt. Der...

How hotels can profit from digitization

The hotel industry doesn’t have a good reputation when it comes to technical innovations. Antiquated systems, inflexible processes and outdated management teams are the common culprits that hinder hotels from adapting to change.  The digitalization winners Hotels are...

GDPR complaints are on the rise. Are you prepared?

By Dr. Michael Toedt The GDPR deadline came and went without major shakeups and without the doomsday scenarios that we all were dreading. Is this all there is, or is it the calm before the storm? As an indicator of what is to come, let’s look at what’s...

GDPR – a blessing in disguise for the hotel industry!

By Dr. Michael Toedt One month ago, it went into effect: the much-discussed and dreaded GDPR. The hectic pace of the last few months has led to a flood of consent emails, the shutdown of entire systems and the loss of millions of advertising contacts. So far, however,...